Selling any home in today’s real estate market means posting your home online. Every type of home should be marketed on the web to get the greatest exposure. And in this day and age, that means your home should be presented with high-quality photos that showcase your property in the best light possible.
When it comes to taking pictures of real estate, there are many tricks of the trade that professional photographers use to make homes look appealing to buyers whom are searching for homes on the Internet.
- Don’t take exterior photos in the middle of the day the sunlight is harsh and too bright. Instead, take pictures in the morning or late afternoon when the natural light will cast a glow over your home.
- Do pay attention to the little details. Details such as crooked wall art or unmade beds take only a second to correct before taking a photo and make a world of difference to how your home looks to potential buyers.
- Don’t take wide-angle photos. Well thought out rooms or interestingly framed snapshots do better justice than a long view that distorts the true dimensions of the space.
- Do think about perspective. You may need to adjust furniture to maintain a realistic appearance of the room and keep things in proportion.
- Don’t allow clutter into your shot. There should not be any junk piles, excessive personal keepsakes or other disorderly messes lying around. You want the home to appear tidy and clean, so they can imagine living in the space themselves.
In today’s competitive market, you need all the edge you can find to sell your home for the most amount of money in the shortest period of time. Staging a home is just one small step to huge profits! Removing clutter and depersonalizing your home allows buyers to really visualize their belongings being in the home. Ultimately most people have a difficult time seeing spacial issues and where they would put the TV or the bed, etc. Therefore, creating this imagery for them goes a long way in getting more money for your home in a short period of time.
Below is a list of things you should consider in preparation for staging your home..
Pre-staging Do’s & Don’ts
In Every Room
- Unhealthy plants
- Worn hall/area/bath rugs
- Pet beds, bowls, toys, etc.
Don’t Forget to:
- Check all light fixtures for cleaning or changing bulbs
- Dust and check ceiling and ceiling fans for cobwebs
- Clean/deodorize carpets and drapery (if needed)
- Minimize audio/video technology (especially unsightly chords)
- Patch all holes and touch up paint
- Fruit bowl
- Oils (2 or 3)
- Coffee pot/espresso machine
- Mixer only if there is enough counter space
- Clear counters of all packaged food, knives, and extra appliances
Don’t Leave out:
- Personal items on counters and showers/Tubs
- Cleaning supplies (toilet brush, etc.)
- All personal items from nightstands and dressers.
- Hide hamper in closet
- Keep beds made everyday
- Keep sheets clean
Don’t Leave out:
- Loose papers/files
- Excess books – store away
- Excess computer accessories – store away
- Personal documents, file away out of site
- Remove all ornaments/statues
- Remove kid and pet toys
- Wash windows inside and out
- Power wash porch & patio (20% bleach/80% water)
- Plant some bright flowers near walk ways
- Cover any bare patches with mulch or bark
* Before you even begin this process, go out and purchase different sized boxes, bubble wrap and sharpies…you need to have a place to put your items.
* Remember…This is the time to purge, purge, purge! Don’t pack up stuff that you don’t need or want anymore…Donate or trash it!
* If you have pets, it’s best to have them locked up in their crate and out of sight during showings…it’s safest for your pets as well as less distracting to your potential buyers.
*I highly recommend an odor neutralizer such as Lysol neutral air sanitizing spray…NOT a fragrance!
Good luck! This is hard work but I promise it pays off in the end!
Additionally, here are some before and after photos to assist you in personally seeing the difference between decluttering and appropriately staging.
This slide by Harvard University is an excellent summary about the value of owning a home. Owning a home is a great investment, not just from an appreciation level, but from a leverage stand point. By putting down the typical 20% down payment, you are leveraging your investment by 5 times. When you are renting from someone else, you are essentially paying for their mortgage or their expenses. By owning your own home, you are building equity in your home and increasing your potential for profits. The equity build is like a savings account that has to be paid . So, if you aren’t great at putting money aside, this is actually a huge tool to help you save. In addition to the equity built, there are many tax advantages when owning a home , including the interest and property tax deductions. These can be a huge benefit come tax time and can even potentially bring you down a tax bracket. Another great reason for owning a home is that the money costs don’t vary significantly, In contrast, rental rates in our area are constantly on the rise. Landlords are taking advantage of this and, more then ever before, wanting month-to-month leases so they have the excuse to increase rent as the market rises.